Lets review the different types of communication tools in more detail, starting with print media. Prior to establishing the location for this media area, ask yourself the following questions: Another method you may need to employ to manage the situation is a media pool. Develop relationships with other organizations PIOs B. Speak to several members of the media at one time, especially during an incident. For highly technical information, it might be best to prepare a credible subject-matter expert to present. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Once again, we see a fire threatening our citizens and their homes. The most popular social networking sites have groups, which offer chat boards for members. The process for ensuring that a public information message was accurately conveyed is typically called: A. How knowledgeable is the audience on this topic? Describe the role and function of the PIO. Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience. B. is not bound by public record laws. Evaluate the effectiveness of your campaign. Blogs are a good tool to use to communicate with your audience. Use jargon to communicate with your target audience B. Test the message on a safe audience B. The table below summarizes what you need to provide for a print story, and identifies the advantages and limitations of print. Email can be used to get people: In order for email to work, you need to have a good email distribution list. Supporting information can be described as: A. The 8-Step Communication Model includes:A. Assess the current situation B. There are also professional social networking sites with sections for jobs. Sound bite B. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. Social networking sites are online communities that connect people. They can be seasonallike hurricane preparedness week. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. These examples are micro-blogs from the Alabama Emergency Management Agency (Example 1), the Mayors Office of Homeland Security in Baton Rouge (LA) (Example 2), and the Massachusetts Emergency Management Agency (Example 3). Some tips for speaking publicly and improving your responses (or assisting and preparing a speaker) are: When distributing written products or speaking to the media, you will often need to work with a person to get your information out. At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. Provide public information, emergency public information, and community education to your internal and external target audiences. Within minutes pictures, videos, and messages about the destruction are available on social media sites, Web sites, and throughout the news media. %%EOF The fire started near Harvest Junction on the railroad and the fumes from the burning hazardous materials in the cars threaten a number of nearby communities, according to local authorities. What problems are you having in your community? What do you want people to know or do after hearing your message? Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media Time is a crucial element in any public awareness campaign. D. a required responsibility of the PIO as outlined by NIMS.. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. Youll be quite surprised at how the elected official mouse makes all the difference with the children. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. The role of the public information officer A. is strictly dictated by the National Qualification System position task book. If you use an acronym, make sure your audience understands it. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. Joanne H. Moreau: Working with the children, and with such an emphasis on the children, we wanted a tool that could reach them. Weegy: The role of the pubic information officer is to gather facts and disseminate it to the media. FEMA IS-29: Public Information Officer Awareness Answers. Policies for evolving media (e.g., who can post, what can be posted, how to respond to negative comments, etc.). Many different social media monitoring tools are available. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. 0 Each time this test is loaded, you will receive a unique set of questions and answers. When creating your media list: Media information is constantly changing; make sure you have a process to keep your media list up-to-date. While local, tribal, territorial, and State governments may have different laws regarding transparency and open government the general principles are to be: As a PIO, it is important to know the laws that apply in your area because of your role in providing information to the public. User: 4. They focus on specific issues or programs to move the public to take action. 0. They also tell people how they can prepare for a disaster, and protect themselves when disaster strikes. Make sure the media area is far enough away and/or your workspaces are shielded from prying cameras, microphones, and eyes. 514 0 obj <>/Filter/FlateDecode/ID[<897144EC39D7C94ABD0F71D9C292EE4A><41375C8F366F3C4EA1877AFFBEEAAE0A>]/Index[494 31]/Info 493 0 R/Length 101/Prev 195410/Root 495 0 R/Size 525/Type/XRef/W[1 3 1]>>stream If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. Disclosing information to the public in ways that are easy to find and use. Responds to the media while respecting restrictions on the release of sensitive information. He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. ), Prescription medications; basic first-aid supplies, Weather gear (e.g., rain poncho, gloves, sunscreen). Email. Work within the emergency management system. For example: Active voice is clear, direct, and concise. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. hbbd```b``"_H|LI&x9"$ ;Dr?*&Fvql2r S3 Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. This course can provide a basic understanding of the PIO function for those new to the position. Identify the purpose of what you are writing and start with the main message. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. D. The ninety-five (95%) segment of the 95/5 concept, 5. The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. The 95/5 concept relates to non-emergency and emergency PIO activities 95% of most PIOs' work is in non-emergency times, with only 5% directly related to incident response or recovery. Effective public communication involves collecting, verifying, and disseminating information to your target audiences. The highest-ranking State official C. His/her regular boss D. The Operations Section Chief, 13. It was absolutely the very best thing we could have done. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. endstream endobj 495 0 obj <. C. Identify all the news media covering the area. Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. Tammy Kikuchi: The response was overwhelming. Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. Join to apply for the Public Information Officer - 48752 role at University of California, Merced. Is the conduit for information to internal and external stakeholders. When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. Three PIOs on the scene of a crisis huddling prior to making a statement to the media. Switchboard: (301) 447-1000 hbbd```b``+@$S4X$ vA$[0,v DI%09D`vH2& H/ `{I 30 0 `B The AP Stylebook is used by most of the news media. Narrator: While responding to disasters, Mayor Holden and his staff began to realize that many of the issues they faced repeatedly could be eliminated if the public was better prepared. Public information is a vital function in disaster operations that . 95% B. C. Monitors costs related to the incident, and provides . Are there warnings or other critical messages to be communicated to the public? Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. Generally, there is no review before modifications are accepted. Access to you and the newsmakers or persons in charge. As a PIO, you need to: In the next lesson you will learn about various tools available to you for communicating with the community. Some tips to contribute to your success when managing information during an emergency are: A Go Kit is a mobile response kit that allows PIOs to function in the event that they are working outside of their normal place of operation. The public information officer for an organization A. should clear all public documents with neighboring agencies before release. Having such knowledge enables them to make informed choices that affect their health and well-being. C. is presented as a bad example of public information management. * The social media links provided are for reference only. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. Establish one that doesnt hinder operations but affords the media reasonable, legitimate access. The Incident Command System is a fundamental element of emergency management. Use natural gestures, but dont cross your arms, raise your eyebrows, shrug your shoulders, sway, or bounce. Joanne H. Moreau: We are able to work with all agencies and give a real solid unified message. This lesson presents information on how to effectively communicate with the media and the whole community. B. an important part of the PIOs job. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. Access to the scene for information and images. In movies, shows, and literature, zombies are often depicted as being created by an infectious virus, which is passed on via bites and contact with bodily fluids. An important part of the PIOs relationship with the media is knowing what they want. To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us

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